HighLine Insights

This week's feature explores the critical distinction between market noise and actionable signals for procurement leaders. Using the Middle East energy crisis as an example of noise and China's 58% growth in chicken exports as a structural signal, the piece argues that the best operators build positions on fundamentals rather than reacting to headlines. It closes with three stress-test questions every protein sourcing team should be asking right now about cost exposure, freight volatility, and origin diversification.

Last week we officially crossed over from Winter to Spring, and it couldn’t come sooner after a rough northeast winter. So, on the theme of a new season and a new beginning, I am excited to share some fun updates to HighLine

Today's newsletter focuses on the South American agricultural powerhouse challenging, and in some cases beating, the United States’ historical dominance in global markets. In 2026, Brazil’s place as an agricultural superpower is as controversial as saying the sky is blue. However, this was not always the case. In fact, in 1999 I think most Americans were more concerned about Y2K or learning “What is the Matrix”. A lot has happened in the mere 25 years since, so let's start with some data that caught my attention.